The Connecticut Department of Agriculture, in partnership with Miranda Creative, is proud to present CT Grown Academy this fall. These free webinars will offer guidance on how Connecticut farmers and agricultural producers can improve their digital presence, allowing them to better connect with consumers online.
Joining all three webinars is recommended, but participants can also attend webinars individually. Each webinar will last approximately one hour. For more information, please contact Yana Dynia at [email protected].
Webinar One: From Farm Life to #farmlife: Social Media Marketing Basics
When: Monday, November 6th at 1 p.m.
What: Gain an understanding of how a strong social media presence can benefit your farm. The topics covered encompass establishing a social media foundation for your farm, reaching the appropriate audience, creating a comprehensive strategy for your social presence, an overview of scheduling tools, and more. The webinar also provides ample time for an extended Q&A session. Presented by Allie Bryant, the Social/Digital Brand Manager at Miranda Creative.
Webinar Two: Your Digital Multi-Tool: Using Canva Effectively For Your Farm Marketing
When: Friday, November 17th at 1 p.m.
What: Canva is a free, easy-to-use graphic design tool that lets you quickly and easily liven up the visual materials you use in your marketing. The eye-catching graphics you can create are perfect for social media posts, flyers, brochures, and more. Emily Karam, a Miranda Creative graphic designer, guides you through the process of creating and sharing images using Canva.
Webinar Three: Are Customers Finding You Online? Understanding Your Online Presence, Google SEO and Google Analytics
When: Wednesday, December 6th at 1 p.m.
What: When customers search online for fresh, locally sourced products, you want to make sure that your farm is showing up in the results. Greg Boyd, Director of Digital Media Services at Miranda Creative, discusses how you can improve the search engine optimization (SEO) of your website and use other tactics to be seen online.