Connecticut’s certified organic farmers work hard to grow food with integrity — and customers want to understand what makes your operation (and your products) different. On March 2, the Connecticut Department of Agriculture’s CT Grown Academy will host a focused session on Marketing & Branding Support for Certified Organic Producers, designed to help you strengthen how you show up online and in-market.
CT Grown Academy is a free educational series designed to help Connecticut farmers and agricultural producers improve their marketing and digital presence, helping them to connect more effectively with consumers. This webinar continues that mission with practical, organic-specific guidance you can apply right away.
Spring is a critical season for Connecticut farms. It’s when customers begin planning where they will shop, visit, and buy local for the months ahead. How you promote your farm right now can shape your entire season.
To support farmers statewide, CT Grown Organic is hosting a live, free webinar through CT Grown Academy focused on practical ways to promote your farm for spring.
Live Webinar Details
Date: March 2
Time: 1:00 PM
Who should attend: Connecticut farmers of all types and sizes
This session will focus on simple, effective marketing strategies to help farmers prepare for the spring season.
The webinar will also feature AliRose Grabarz, Agricultural Marketing & Inspection Representative 2, who will speak about opportunities available to CT Grown Organic farmers through the State of Connecticut, including programs and resources designed to support farm visibility and growth.
Whether you sell through a farm stand, CSA, farmers markets, wholesale accounts, or agritourism experiences, this webinar is designed to provide practical takeaways you can use right away.
The webinar will be hosted live and will include time for questions and discussion.
Register to attend:
https://zoom.us/meeting/register/deJZ8o4jQgGvpwpLwxUrpA#/
CT Grown Academy is committed to supporting Connecticut farmers through education, tools, and resources that help farms thrive. We hope you will join us as we prepare for the spring season ahead.
Funding was made possible by the U.S. Department of Agriculture (USDA) Agricultural Marketing Service, Organic Market Development Grant, awarded and administered by the CT Department of Agriculture. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.
November 29, 2023 @ 8:00 AM – 5:00 PM
Join UConn Extension Solid Ground program in a new ONLINE course that will help you understand the best practices for your farm in a changing climate. Course includes expert instructors in various fields implementing climate smart agriculture practices, tools under $2000 that are suggested for use, virtual field trips and more.
Topics include: soil health, composting, using plastic and fabric mulches, managing water on the farm, biological pest control, etc.
Running fully online and asynchronously, so learn at your own pace. Course begins November 29th and runs through February 28th, 2024.
Related Events
December 6, 2023 @ 1:00 PM – 2:00 PM
When customers search online for fresh, locally sourced products, you want to make sure that your farm is showing up in the results. Greg Boyd, Director of Digital Media Services at Miranda Creative, discusses how you can improve the search engine optimization (SEO) of your website and use other tactics to be seen online.
Related Events
November 17, 2023 @ 1:00 PM – 2:00 PM
Canva is a free, easy-to-use graphic design tool that lets you quickly and easily liven up the visual materials you use in your marketing. The eye-catching graphics you can create are perfect for social media posts, flyers, brochures, and more. Emily Karam, a Miranda Creative graphic designer, guides you through the process of creating and sharing images using Canva.
Related Events
November 6, 2023 @ 1:00 PM – 2:00 PM
Gain an understanding of how a strong social media presence can benefit your farm. The topics covered encompass establishing a social media foundation for your farm, reaching the appropriate audience, creating a comprehensive strategy for your social presence, an overview of scheduling tools, and more. The webinar also provides ample time for an extended Q&A session. Presented by Allie Bryant, the Social/Digital Brand Manager at Miranda Creative.
Related Events
The Connecticut Department of Agriculture, in partnership with Miranda Creative, is proud to present CT Grown Academy this fall. These free webinars will offer guidance on how Connecticut farmers and agricultural producers can improve their digital presence, allowing them to better connect with consumers online.
Joining all three webinars is recommended, but participants can also attend webinars individually. Each webinar will last approximately one hour. For more information, please contact Yana Dynia at [email protected].
Webinar One: From Farm Life to #farmlife: Social Media Marketing Basics
When: Monday, November 6th at 1 p.m.
What: Gain an understanding of how a strong social media presence can benefit your farm. The topics covered encompass establishing a social media foundation for your farm, reaching the appropriate audience, creating a comprehensive strategy for your social presence, an overview of scheduling tools, and more. The webinar also provides ample time for an extended Q&A session. Presented by Allie Bryant, the Social/Digital Brand Manager at Miranda Creative.
Webinar Two: Your Digital Multi-Tool: Using Canva Effectively For Your Farm Marketing
When: Friday, November 17th at 1 p.m.
What: Canva is a free, easy-to-use graphic design tool that lets you quickly and easily liven up the visual materials you use in your marketing. The eye-catching graphics you can create are perfect for social media posts, flyers, brochures, and more. Emily Karam, a Miranda Creative graphic designer, guides you through the process of creating and sharing images using Canva.
Webinar Three: Are Customers Finding You Online? Understanding Your Online Presence, Google SEO and Google Analytics
When: Wednesday, December 6th at 1 p.m.
What: When customers search online for fresh, locally sourced products, you want to make sure that your farm is showing up in the results. Greg Boyd, Director of Digital Media Services at Miranda Creative, discusses how you can improve the search engine optimization (SEO) of your website and use other tactics to be seen online.
August 29, 2023 @ 6:00 PM – 9:00 PM
These webinars are designed for people who own farmland, forest land, or open space land. Learn more about issues related to Public Act 63-490, commonly referred to as PA 490, which aims to preserve an agricultural, forest, and natural resource land base in Connecticut.
Related Events
February 22, 2023 @ 10:00 AM – 12:00 PM
The 2023 Tri-State SARE Webinars will focus on soil nutrient management.
Feb. 22: Principals of Nutrient Management (Kirsten Workman, Cornell Extension PRO-DAIRY)
March 15: Integration of Pasture Management and Nutrient Management (Cheryl Cesario, UVM Extension; Rich Meinert, UConn Extension)
April 19: Nutrient Management Decision Making Based on Soil Testing (Heather Darby, UVM Extension)
Related Events
November 10, 2022 @ 7:00 PM – 8:30 PM
Join the Farmer Veteran Coalition of Connecticut for a virtual workshop on Farm Transition & Farmland Restoration Grants!
Related Events
November 15, 2022 @ 6:30 PM – 8:00 PM
Learn about new and existing wholesale opportunities available to farms in Northeastern CT and beyond!